Answered By: Mary Kaye Hooker Last Updated: Jun 27, 2018 Views: 341
Qualitative versus Quantitative Study Design (See below for examples and links)
Qualitative research investigates the reasoning behind patterns and the decision making of subjects in a study. It is subjective, unstructured, exploratory and uses inductive reasoning to draw conclusions. Its focus can be broad while it discovers meanings in order to develop theories. It presents findings with words and narratives rather than statistics. It is considered a soft science.
Quantitative research is the systematic empirical investigation of observable phenomena. It uses deductive reasoning to draw conclusions. Its focus is narrow and precise while it tests theories, recording structured data points, and applying analysis to show cause and effect relationships. It is considered hard science.
|Case Study||Structured Data Collection w/ Statistical Analysis|
|Interview or Personal Experience||Controlled Experiments|